IBM challenge.

We are making people intangible, just numbers, just likes, just the news feed.

Multitasking is not good for productivity. Neither is being electronically connected all the time.

Mobile is a new cigarette, every time we feel tension or we feel frustrated we reach out and pull it out from our pockets.

Dopamine effect of using social media for likes chasing

Cognitive bias – It is usually much harder to change existing ideas than to come up with new ones.

 HIERARGY of needs has to be disrupted. Let IBM disrupt this approach.